Always Deliver on Your Promise
Wait a minute…!
Did I just recommend that you use clickbait? Isn’t clickbait essentially spam?
Why yes it is. I’m glad you picking up on that and I’m glad that you see the problem here. I am not recommending that you start posting clickbait articles.
All I’m saying is that you can learn from clickbait articles. These stand out because they have interesting concepts that speak to us on an emotional level and get us to want to click.
The problem? They never deliver on their promise. And they’ve reached the point of becoming transparent and contrived.
Very often, you’ll read about this ‘one weird trick’ or the supplement that ‘should be banned’ and it will be nothing but an advert for something very generic. Or you’ll watch a long video to see ‘what happens next’ and you’ll be disappointed to find that nothing much happens.
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Often you’ll need to click through lots of sliders filled with large amounts of adverts.
And as such, you’ll learn NOT to click on clickbait because it never delivers. So it’s a catch 22. What is an internet marketer to do?
The answer is to take what works about these posts and avoid what makes them suck…
To explain, let’s take a step backward again and look at what’s wrong with a LOT of internet content. And that’s that it doesn’t stand out in anyway or offer anything unique.
In the fitness niche, there are hundreds of posts for example with titles like: “The Top Ten Home Ab Exercises”
Or
“How to Get Cut Abs”
How many times have you read articles with these titles, or titles similar to these? The answer is most likely very often. And once you recognize that, you can see where the problem lies.
Go back to what we said earlier: would you click it?
Would you click an internet marketing post called: “5 SEO Tips”? Probably not… it couldn’t be more boring sounding!
Clickbait really stands out on social media channels that are filled with this kind of stuff because they actually sound interesting and they actually look unique. Hearing about the ‘weird secret trick’ is much more inviting than hearing about ‘5 ab exercises’.
The problem is that this technique is spammy. So what do you do?
The answer is simple: you go out and you hunt down exciting information to share that is worthy of such a bombastic title. That’s right: you stop trying to ‘trick’ your followers and instead give them exactly the exciting and unique kind of expose that they’re looking for.
There are countless cutting edge studies sharing new forms of training that might have incredible results. There are ancient and forgotten training methods. And then there are those much more interesting angles on the same old topics: things like looking at how fitness relates to self-defense.
Or perhaps how building muscle will change your psychology.
All this is now sounding MUCH more interesting and engaging and you can create post titles that are just as eye-grabbing and exciting.
But the big difference is that now you are going to be able to deliver something really meaty and interesting when your audience follows through by clicking those links. And because you’ve done that, it means that the next time they see one of your posts, they will be inclined to believe that you’re once again going to be able to deliver on your promise. When you combine these methods, the result is that you can gain a loyal following of people who are truly excited and eager to see what your next post will be about!
And when you share content that other people have created, you need to be just as selective and make sure that it ticks all those same boxes: sounds amazing, delivers on its promise.